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About Oh My Love London

About Us

Oh My Love is a London-based fashion label for confident, free-spirited girls all around the world. With a unique eye for feminine and flirty designs, Oh My Love has garnered a cult-like following from stylish babes, bloggers and celebrities. 

Based in the heart of Hackney, our in-house design team creates clothing for girls like us who seek out originality and like to dress with a bit of an edge.

oh my love
oh my love


Founded by Anne Lombard-Natheer in 2009, Oh My Love has grown organically from humble beginnings at market stalls to become an internationally recognised brand for its in-house design team and feminine fashion.

Our heritage is flirty dresses, cute playsuits and printed co-ords, always with a pretty print or unique flare that our customers love. Over the past few years our collections have expanded to include outerwear and swim all with the sassy Oh My Love handwriting throughout.


oh my love 


Based in a former warehouse in Hackney, our in-house team is involved in every step from design, sampling and pattern cutting right through to marketing and distribution. Inspiring one another on a daily basis, OML HQ is where it all begins.

We source the best fabrics from all around the world to produce unique quality clothing in a short turn around. As soon as our amazing clothes are made, we photograph them and put them on our website ohmylovelondon.com ready to ship around the globe.

We also supply Oh My Love to some of the best international retailers including Topshop, ASOS, Nasty Gal, Revolve Clothing and Urban Outfitters.

oh my love


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