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About Oh My Love London

About Us

Coming straight out of East London, Oh My Love is a fashion label for confident, free-spirited girls. From its humble beginnings at market stalls, Oh My Love has garnered a cult-like following thanks to its unapologetically sexy, edgy & unique styles.

Based in the heart of Hackney, our in-house design team creates clothing for girls like us who seek out originality and like to dress with a bit of an edge.

oh my love
oh my love


Founded by Anne Lombard-Natheer in 2009, Oh My Love has grown organically from humble beginnings at market stalls to become an internationally recognised brand with a cult-like following thanks to our unapologetically sexy, edgy & unique styles.

Our heritage is slinky dresses, cute playsuits and printed co-ords, always with a bit of an edge and uniqueness that our customers love. Over the past few years our collections have expanded to include outerwear, knitwear and accessories, all with the sassy Oh My Love handwriting throughout.

We believe in being a voice for the creative scene in East London and have collaborated with artists and photographers including Viktor Vauthier, Bella Howard, Kevin Morosky and Ivana Bobic. Whatever we do, Oh My Love is always relevant, accessible and a little bit naughty, just like us.

oh my love 


Based in a former warehouse in Hackney, our team of thirty work hard every day to bring you the freshest styles. From design, sampling and pattern cutting right through to marketing and distribution, our team strive to be the best while having fun.

We continue to be passionate about sustainability and British manufacturing so we work closely with our factories and manufacture the vast majority of our clothing right here in London where possible.   As soon as our killer clothes are made, we photograph them and put them on our website ohmylovelondon.com ready to ship around the globe. We also supply Oh My Love to some of the best international retailers including Topshop, ASOS, Nasty Gal, Nordstrom and Urban Outfitters.

oh my love


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