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Our Story

Coming straight out of East London, Oh My Love is an exciting young fashion label for confident, free spirited girls. Started in 2009 by Parisian-born Anne Lombard after she struggled to find trend-led clothes that she wanted to wear, the brand has grown to become an international destination for girls who like to dress with an edge.

Cut by Anne herself and made in the UK, Oh My Love started selling at markets in the North of England in 2009, with a focus on emerging street trends. The label attracted interest from the start and in 2010 was spotted by Topshop who launched Oh My Love in their flagship Oxford Circus store and quickly rolled out it to Topshop stores nationwide and Topshop Online. The following year Oh My Love launched on ASOS and here on it's own e-commerce site.

Based in London Fields in East London, Anne and her dedicated team are passionate about what they do and continue to be committed to UK manufacturing; designing and making clothes that they themselves love to wear. Our design team and buyers are inspired by our East London surroundings and the latest street style of cool girls across the globe.

Want to know more about us? Check out our Oh My Love instagram for styling ideas or our tumblr to see what inspires us. And if you fancy a chat, speak to us on twitter and keep up with the latest happenings on our facebook and blog.



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